Muralkit.com was developed through a partnership between BuzzFeed Product Labs and Post-it® Brand. This website enables you to purchase all the items needed to create murals with Post-it® Notes.
Why are Buzzfeed Product Labs and the Post-it® Brand partnering on this effort?
The Post-it® Brand noticed a trend of people crafting murals from Post-it® Notes. There has been a lot of creativity shared online and in social media. The team explored how to be a part of this trend by conducting small tests in the space, but needed the right partner.
BuzzFeed Product Labs was also seeing the trend on their channels, had some great ideas for product development and reached out to the Post-it® Brand about working together.
And the Mural Kit was born!